At Free Local SEO Pro, we specialize in offering SEO for small business. If you are a small business owner trying to target the local audience for your products or services, it is imperative to establish a robust online presence. We employ an exclusive small business SEO checklist to help entrepreneurs enjoy higher website traffic.
Beginner’s guide to small business SEO
As a small business, you must build a responsive and user-friendly website. It does not stop there; here are some tips on how to increase site traffic and conversion rates:
- 1) Create a proper website structure – Your website should have a logical link structure to be user-friendly. It should be clutter-free with easy page navigations to make your visitors spend more time on your site.
- 2) Avoid broken pages and links – Search engines and visitors view websites with broken links and pages as obsolete and outdated. Your prospective customers will jump to the next highest search result, and over time you will lose your ranking in SERPs. Update links to broken pages and outbound links on your website.
- 3) Create an enticing meta title and description – Every page on your website should have a unique and intriguing meta description and title. Also, do not forge keywords, insert a keyword in meta description only if it fits naturally.
Lastly, post engaging, relevant, and fresh content on your website for search engines to trust your website as a credible business. Also, do not forget to get citations and listings for your business in directories and other credible sites with high traffic.
Is SEO worth it for small businesses?
A small business may not have a large budget set-aside for advertising and marketing campaigns. For companies with minimum resources, SEO may be your best bet at getting the word out about who you are, what you do, and how you differ from your competitors.
SEO is the most cost-effective method to reach a broader audience. Furthermore, SEO allows business owners to track the results and reach of campaigns. This way, you can alter the campaign to be more fruitful and make sure that every penny you invest in SEO pays off.
Why is SEO important for small businesses?
SEO can help you reach a wider audience in a short time. It is much cheaper than traditional marketing and helps you reach a global audience. It not only helps improve website traffic, but it also increases leads and improves conversion rates. SEO helps build brand credibility and a loyal customer base for your products or services.
For most small businesses, SEO becomes the primary source of leads and guarantees higher close rates. It helps create brand awareness and improves your website speed. Lastly, it is an efficient marketing strategy that helps cut through the stiff competition.